Collect fairly
Invite customers of every rating to share their actual experience. Never change access to Google or Apple review links based on how someone rated a visit.
SMALL-BUSINESS GUIDE
Better reviews start with honest customer experiences.
A useful review system listens to compliments and criticism, keeps customer choices voluntary, and helps a business improve—not just protect its star rating.
ONRUMA is an invitation-only pilot. Applications are reviewed remotely and business ownership must be verified before an account is issued. No credit card is required to apply.
HOW ONRUMA HELPS
Collect. Understand. Improve.
Analyze with context
Show how many approved ONRUMA reviews were analyzed. Separate public feedback, private notes and Google information rather than combining incompatible numbers.
Respond thoughtfully
Thank customers for praise. Review complicated complaints yourself before posting. Automated owner responses require explicit permission and careful controls.
BEFORE YOU START
Frequently asked questions
What is review gating?
Review gating means steering only satisfied customers toward public reviews or discouraging negative reviewers. ONRUMA's process is designed to avoid this.
Does AI know whether a review is fake?
No. Similar language or unusual posting patterns can suggest further investigation but are not proof of fraud or a reason to suppress legitimate criticism.
This is a general educational guide, not a promise of search ranking, increased ratings, or legal certification. Read the pilot review standards.
See the experience before committing.
Explore fictional sample data, then request a secure pilot account online. No visit or sales meeting is required to submit an application.